As we know, server downtime refers to the unavailability of servers for use. It can have a disastrous impact on your Reseller or any Web Host businesses. It affects your Reseller Web Hosting financially and damages the brand image and SEO Google ranking.
So here, we will discuss the five ways downtime can affect your business and stop you from becoming one of the best Reseller Hosting companies.
5 Ways Server Downtime Can Impact Your Reseller Hosting Business
- Loss of Revenue
Server downtime directly impacts the revenue of your Reseller Hosting business. Every minute your server is offline, it will drastically decrease sales and transactions of Reseller Hosting plans, leading to a huge financial loss.
For instance, the server went down in July 2018 on Amazon’s Prime Day sale, costing Amazon around $72.4 million to $99 million. It showcases the importance of every uptime in every single second to prevent the losses of your hosting business.
- Loss of Brand Reputation
Server downtime not only affects your business financially but also deters the business’s reputation and reduces the trust of your customers.
The inaccessibility of websites or applications leads to frustration in consumers, and they perceive the downtime as unprofessional, leading to a loss of credibility.
Moreover, frequent delays and downtime lead to increased bad reviews and a loss of brand image.
- Loss of Data
Downtime can also affect the business and clients’ data. There may be chances of downtime due to cyber attacks or unplanned server outages, which leads to stolen or damaged data.
Moreover, a sudden outage of the network can result in the loss of unsaved, unsynced data and incomplete transactions. And even restoring data after a downtime can be complex and time-consuming.
- Loss of Customers
Server downtime can negatively impact customer experience and satisfaction. A release in the press states that 37% of small and midsize businesses have experienced the loss of customers because of downtime.
And it happens because the unavailability of access to the website and applications frustrates the visitors, and these unsatisfied customers share their negative experiences with others both online and offline.
As a result, the Reseller Host can lose present and potential customers, leading to a loss of revenue, brand image, google ranking, and business growth.
- Loss of Productivity
Server downtime can happen due to equipment failure or network outage. And without the necessary applications and systems, employees also cannot do work.
As a result, the duration of downtime will be equivalent to idle time for employees, leading to a loss of productivity. And this further cost the Reseller Hosting businesses.
Server downtime can be a disaster for your business and hinder selling your best Hosting Reseller program and packages.
Thus, a Reseller Hosting provider needs to take all the necessary precautions, such as investing in robust infrastructure, choosing a reliable parent web hosting company, and other proactive measures to combat and minimize the risk of downtime.
And once you manage to reduce the possibility of downtime, you can safeguard your business revenue, image, and data and enhance the customer experience. It is necessary for the success of your Reseller Hosting business.