A domain name is the identity of your business or organization in the digital landscape. It will reflect –
- Who you are?
- What products/services you offer?
So, for an online business, it is crucial to choose a domain name that describes the brand in the best possible way. Many business owners ignore or are unaware of the importance of choosing an ideal domain name. It is just like choosing an inappropriate location for a physical store. No one can locate your physical store if it is an unfamiliar alley. Your domain name is the virtual address of your brand, so invest effort and time in choosing an ideal one.
Why? What difference will it make to choose a suitable domain name?
It is a proven and experienced reality that business domain names increase brand value over time. So, even if the process may seem tedious, choosing a high-quality domain name is capable to enhance your website’s value and bottom line. Even if you plan to sell your domain name in the future, you can get some good cash.
How ideal domain name makes a difference?
Makes the website easily distinguishable
The primary aim of a domain name is to make a website distinguishable with ease to potential customers and visitors. Its function is similar to your name. For example, if you name your kid Bob, then there are hundreds sharing the same name.
So, if you desire that people remember your child then you choose a unique name and not a generic boring one. It is the same when you choose a domain name. It has to be distinguishable, so there is no confusion in recognizing your brand.
One time investment
Good domain names are simple, concise, descriptive, easy to remember, and have no dashes/hyphens [symbols]. It allows Google and consumers to find your brand quickly. It offers great searchability, visibility drives traffic, and improves reputation without spending lots of money on marketing.
Marketing is essential but it works only until you fuel it with money buying a high-quality domain name is a one-time investment. You can reap the benefits eternally!
Increases search engine ranking
The keyword-rich domain name will focus on words/phrases, which describe your brand best, and consumers type those in searches. The keywords help search bots and searchers know about your website niche and focus.
Ensure to look for relevant niche keywords because it helps Google reward you with top ranking on search engine result pages.
Drive more traffic
Premium domain names drive plenty of traffic, especially from –
- Referral traffic – Coming from external links or via link building.
- Type-in traffic – When someone comes in search of your brand they type a keyword directly in their browser.
You can call them organic traffic as they are highly targeted and the efforts to obtain them are zero.
Builds & protects brands
A good domain name increases brand awareness. A domain name that matches your business name will strengthen your brand. It makes remembering easy for people and they return. When people remember your business name they can easily recommend your brand to family and friends. Word-of-mouth is crucial for business success.
A unique domain name even protects your business from competitors because free domain names are generic and you can lose sales opportunities.