April 16, 2024

Paull Ank Ford

Business Think different

Ideal Marketing Strategies to Try This Year 

The digital world is constantly changing, with innovations coming in from everywhere. Naturally, this also means business owners are beginning to change their marketing strategies to stay in sync with the latest trends. 

Professional business people have become experts in figuring out new marketing techniques, which is why we have approached people like Eric Swan to provide his assistance on the subject at hand. 

As an accomplished entrepreneur, wedding planner, author, and designer, many of you might know Eric Swan as the founder of the Eric Swan Company, Swan Productions, Mavericks, Eric Swan Weddings, and the owner of The Chef Hero. 

Swan began his professional career in 2003 when he worked at the JW Marriott as a Food and Beverage Manager in Las Vegas, Nevada. A few years later, in 2010, he decided to leave JW Marriott and became the Chief Visionary Officer at “The Eric Swan Company“, which is a project management firm that focuses on commercial construction alongside business development. 

Later on, from 2018 to 2021, Swan also worked as a Chief Visionary Officer at the ICHINA. And currently, he is established at the Los Banos-based Mavricks, Inc. – a clothing and lifestyle brand for men where he serves as the company’s CEO. And being the expert he is, here are marketing strategies we have learned from him that can help improve your business progress. 

Empowering Through Education 

If you have looked into past marketing strategies, you would know that content has always made up the core of these strategies. According to the statistics provided by the digital marketing heads at WehaveAnyspace from the Content Marketing Institute’s 2019 trend report, more than 75% of B2B marketers use content marketing in their plans. 

The heads even stated, “Most B2B content marketers use educational assets to nurture leads and build audience trust, which is essential for inbound marketing. Hence, brands should focus on creating authoritative and relevant content that can educate the audience. Think about informational blogs, white papers, or quizzes.” 

Allowing Data to Drive Your Creative 

According to the CMO of the digital marketing agency Effective Spend, it was found that platforms like Facebook and Google tend to take more control of audience targeting as they simultaneously start to move away from manual bidding capabilities. At the same time, their algorithms become adept at understanding the different kinds of ad images and copy that will drive the best conversion rates and click-throughs. 

Consequently, this leads to data becoming a serious performance driver, which carries equal weight to other critical drives such as audience targeting and placement selection. Performance metrics of the existing data are analyzed, identifying where the gaps are and then beginning a new creative design that impacts the poor-performing metrics. 

Making Use of Visual Content 

As a popular marketing tactic in 2019, video remains an essential aspect of digital marketing. In the past couple of years, streaming platforms have gained much popularity. More and more businesses are beginning to create a longer form of original content through talk shows or live streams to build their brand affinity. 

Moreover, social media also helps advertise trailers, clips, etc., where users can quickly go through their content, thus increasing the overall time users invest in the brand’s content.