December 1, 2023

Paull Ank Ford

Business Think different

New Amazon Halo Tone Feature Will Tell You to Sound More Positive

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“Our AI analyzes attributes of the customer’s voice these as pitch, intensity, tempo, and rhythm”

Amazon has appear storming into the wearables market place, right now announcing the start of its new Amazon Halo: a wristband (equipped with two microphones, between many other sensors) that is able of measuring your human body fat — and, perhaps startlingly to some, “analyzing energy and positivity in a customer’s voice”.

The aspect, dubbed “Tone”, will assist shoppers “better realize how they may perhaps seem to other folks, assisting improve their communication and relationships” suggests Amazon. (If their worry is caused by having their $two hazard spend lower, even as Amazon CEO Jeff Bezos’ web value hits $two hundred billion, the Amazon Halo sadly won’t be capable to assist. It may be capable to explain to them to reasonable their voice even though).

Speech samples are processed on the product, rather than in the cloud, Amazon — which is creating robust privacy a vital up-offer for the offering — claimed, and all information that is sent to the cloud is encrypted in transit and at relaxation.

As a stability whitepaper notes: “All customer identifiers are a person-way hashed with a secret vital to guarantee there is no way to map saved overall health information again to the customer who recorded it. This signifies that none of the overall health information gathered by Halo can be tied again to a customer and the overall health information are not able to be put together with or correlated with any other information Amazon may retail outlet about that customer.”

The Amazon Halo band and application. Credit rating: BusinessWire.

The go will come as Gartner forecasts that around the globe conclude-consumer expending on wearable gadgets will overall $52 billion (£39 billion) in 2020 by itself, and as Google’s FitBit acquisition operates into regulatory headwinds.

How does Amazon Halo’s “Tone” Get the job done?

Maulik Majmudar, M.D, the basic principle health-related officer for Amazon Halo, stated how the technologies works in a blog released August 27: “Tone is run by highly developed equipment studying-primarily based speech processing systems.

“The Amazon Halo Band and Halo application use voice detection algorithms to decide on up speech, clear away track record noise, and improve battery life. Our AI analyzes attributes of the customer’s voice these as pitch, intensity, tempo, and rhythm to predict how other folks would perceive and describe the customer’s tone of voice, which generates a summary you can see and use to discover tendencies in just your life.”

What Else Can It Do?

The Amazon Halo Band and six months of Halo membership are available for $64.ninety nine in the US right now (iOS and Android) and also aspect snooze and exercise monitoring. (Laptop or computer Company Evaluate is checking on European availability).

The wrist band can also measure things like pores and skin temperature, movement, and heart amount to give customers with insights into their overall health. Using their phone camera, customers can also just take a collection of photographs that permit the Amazon Halo to make a profile of their human body fat that is “nearly twice as precise as main at-home good scales” Amazon claims.

Amazon — which has faced privacy stress about its retention of Alexa voice recordings and AWS AI education sets — insists that privacy protections are robust shoppers can obtain or delete their information at any time right from the application. The Tone aspect can also be turned off or muted, the enterprise claimed.

“Tone is enabled by producing a particular voice profile, soon after which it begins capturing limited samples of speech and offering insights and day by day recaps”, Amazon notes. “Speech samples are often analyzed regionally on the customer’s phone and automatically deleted soon after processing”.